RJS Media

Tips for success with your website

• Choose your page titles carefully
• Use appropriate tags/keywords on each web page
• Include those keywords in your page descriptions

Web page titles, keywords and descriptions choose with care, SEO

The title, keywords/tags, page description and of course page content is where the search engines get their results from. Make sure your website meta tags have well thought out titles, keywords and descriptions in them and not overdone with TOO MANY repeated keywords.

Many people put their product or company name in the titles, this is a waste of space. THINK – will people put your product name or Company name in their search ? probably not. So what should you put there ? What people are searching for. It all starts with good keyword research and especially thinking like your customer.

Properly titled web pages are being returned higher in google search results than websites that list their Company name. The other main factor which helps with higher positioning in search results is Page Rank.

If you have the same or similar titles/keywords/descriptions on your own website, BUT theirs is being returned higher means their website is a more highly ranked so it has more importance in search engine results.

This leads onto a part that helps increase your website importance or rank as it’s called. Each good link INTO your website increases your page rank (importance) the higher the rank of your website then the higher position your website is returned in search engines results.

See this article for promoting your website. Includes how to get good links and what to avoid.

If you would like help with SEO & website promotion for your website then please contact me.