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Real Estate Video

Real Estate Video - Marketing Property

As more people are starting their Real Estate buying with online search it makes sense to move into this way of marketing property. With tremendous growth expected with the use of online video viewing, it is the new innovative trend that is currently emerging and growing at a phenomenal pace. Further blended with SEO, or search engine optimisation, video on or embedded into websites has many positive far reaching effects.

From An American Case Study

A Real Estate Agent who had already experimented with online marketing posted a video walk through tour of a property on youtube. She received multiple offers and the eventual purchaser of the property first viewed it on youtube.

Sucessful marketing comes through innovation.

American coverage of this event through the news media stated :
  • 80% of home buyers first searched for property on the internet Their figures showed over 80% of Home buyers start their search on the internet
  • real estate video online is a must for out of town potential buyers In this case the buyer was from out of the area
  • video made the property more desirable The seller got multiple offers and sold above the asking price.
  • Even without huge hits the property still sold The video itself did not get many views compared to many popular videos
  • in combination made for a more powerful presentation The seller used a combination of tactics to create a more powerful presentation
  • Real estate can sell with online video This showed a high ticket item like real estate can sell with this method with only a few hundred hits.

According to more research, in 2008 71% of online web surfers watched internet video. With the expected explosion of online videos to more than double by 2013 this is a trend that can only be ignored by those who don't keep up with the play. These figures are from USA, other countries lag a little behind but still traditionally follow suit.
Further note the addition of "video" as a separate search option in google and others,that alone shows their expectations with internet growth of video. The separate video search has only been in operation for a few short months. (2009)

It will be a case of ignore video at your own peril with website and product promotion.
Your video online to your own website and/or youtube, cost effectively.
We offer a full or part service at reasonable rates.

If you would like to discuss your requirements, even if you aren't quite sure what your requirements are, then feel free to call Russell and have a chat, phone: (03) 21 65430


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